How the digital era affects casinos

The digital era has impacted all industries around the world and casinos are no exception.

High-speed internet and the rapid uptake of handheld devices including high-end smartphones as well as gaming PCs have made casino games far more accessible than at any other point in history.

The industry continues to work hard and fast to adopt innovative technologies from to remain competitive in an industry that offers an immersive and seamless gaming experience to players whether they are playing at a brick and mortar casino or one that is fully online which offers an experience close to that of being in a land-based casino wherever you are.

Gaming online

The digital era has increased the success of casinos since technology offers the safe transfer of games online that are easy for players to access. Online casinos are able to offer demo sites where players can get used to the rules of the game before playing with real money, which is bringing potential customers to new online casino UK that may never have set foot inside a bricks and mortar casino before.  With no waiting in turn for a game and with games available at any time of day or night wherever you are, casino games are becoming a favourite with a much wider audience.

Artificial Intelligence

The digital era has also seen the introduction of next-generation technologies, including Artificial Intelligence (AI) which has already become mainstream with the use of drones, AI assistants and AI-driven IoT systems. At casinos, AI is able to collect information about gamers, from the times that they play, how much they spend and how they react, which the casinos use to market additional and alternative games for them to enjoy. AI is also used in chatbots to deal with common customer service questions. The bots provide swift answers for things like payments and withdrawals as well as navigation through websites and players versus machine practice games.

Virtual Reality

Virtual reality (VR) allows casinos to merge the best of the online world with the physical world on a single platform so that players feel as if they are playing in a brick and mortar casino. This means that players will soon have the ability to walk and talk in a casino and use different slot machines. It is expected that casinos will be pushing to provide both VR and Augmented Reality (AR) games, which are already available on ordinary Smartphones. The same technology is also being used in online casinos where popular games like Blackjack, slots and Poker can be enjoyed with the ultimate real-world casino experience.

Facial Recognition

To help keep players at a casino safe, facial recognition technology allows for proper identification whilst maintaining privacy and security of the gamer, particularly when it comes to depositing and withdrawing funds, reducing the risk of fraud or an account being hacked.

Cashless payments

All casinos offer cashless payments via both credit and debit cards as well as for cryptocurrencies, which means that transactions are safe, fast and convenient. Before these systems were in place, casinos exchanged chips for cash at the slots or table where you played. Now, a slip is generated electronically by a Ticket-In-Ticket-Out (TITO) machine that protects the casino and the customer from theft. Some casinos offer “smart cards” which are prepaid from a personal account from which you can make secure payments throughout the casino.

Cryptocurrency

A significant growth area in the casino industry is in the security around payments.  There are now several payment options available for customers, with virtual money able to be moved with no risk. Digital money or cryptocurrency is considered to be safe and secure, which is especially important for punters from countries where gambling is banned. This is because the blockchain technology in cryptocurrency means that users cannot be tracked down.  The most popular cryptocurrency in use by casinos is Bitcoin, but other popular services are also in use to make transactions safer, faster, and far more convenient.

Multiple new games

Cloud computing has created constant developments in technology that the casino industry is using to innovate. There are a huge variety of games to choose from at online casinos, with new titles being added all the time to keep players interested, to such an extent that it is now impossible to count the number available at any one time.

Playing with friends and family around the world

Part of the wider appeal of casinos comes from current casino fans introducing the games to family and friends online that they can play together even if they live thousands of miles away. All online casinos are licensed and regulated by various authorities to guarantee safety and security which gives some them the confidence to try something new without concerns of fraud or identity theft. All these improvements have meant that casinos are now welcoming clients from a broader range of backgrounds, professions and economic levels than ever before.

Source: Business Matters